On October 1, 2020, Mainline Printing of Topeka, KS announced the purchase of the print assets of Go Modern. Go Modern, also located In Topeka, KS, is owned by Advisors Excel, and currently provides printing, marketing, and promotional product services to customers across the US.
The integration is expected to take 3-6 months and will include moving 17 Go Modern employees to Mainline Printing’s facilities, bringing Mainline’s total staff to 90. The rest of Go Modern’s staff will remain with its promotional products division.
“Printing is not our core strength; rather, our skillset aligns with marketing and promotional products,” said Advisors Excel Co-Founder Cody Foster. “With Mainline’s size, capacity, and experience, they are the perfect choice to take over the printing side of Go Modern.”
The purchase, which will add four digital presses to Mainline’s existing two Konica Minolta digital presses, will expand the company’s existing digital, variable data, mailing, and wide-format offerings.
“The addition of Go Modern’s print assets is a fantastic strategic opportunity for both companies,” explains John Parker, Jr., COO of Mainline Printing. “Mainline’s customers will be able to take advantage of our expanded digital capacity as well as mailing, variable data, and wide-format printing while Go Modern’s customers will now have direct access to Mainline’s best-in-class offset printing capabilities and capacity.”
Mainline Holographics now offers a revolutionary new product that may transform the way brand owners, packaging engineers, and designers use holographic board, paper, or labels for packaging or print collateral.
Up until now, holographic paper, board, or label stock has been created by embossing an image or pattern into metalized poly film. But over the last year, Mainline has developed an exclusive technique for applying a high-refractive index (HRI) coating to the poly film. This new coating provides a white, rather than gray metal appearance to embossed holographic patterns.
“By using this new surface, luxury brand owners, such as those in the confectionery, cosmetics, fragrance, and even the fine liquor markets, will be able to elevate their packaging and print collateral in ways they’ve never before imagined.” says Mainline Holographics’ National Sales Director John Tillinghast.
Like their standard metalized holographic offering, Mainline’s 60+ stock patterns are now also available in the new white background in 16-24pt 28 x 40” sheets or in 80# litho up to 40pt.
And if a customer wishes to alter an existing pattern—or create their own unique design—that can be accomplished as well, on either the standard metalized poly film or the new white HRI coated poly.
“Mainline’s new white holographic option is subtle yet vibrant,” says Mainline Holographics’ COO John Parker Jr. “Since it mimics the look of white board or paper, designers will be able to develop an entirely new canon of special effects by applying varying levels of inks or coatings to its surface.”
In March 2020, Mainline Holographics launched a new holographic pattern specially designed for the ever-expanding Cannabis and CBD oil industries. Composed of a repeating series of varying sizes of marijuana leaves, the pattern is shim-line free so is well suited for use in packaging, print collateral, and labels/security seals. As such, the pattern may be of most use for Cannabis dispensaries, CBD oil companies, growers, or even artists and musicians.
“It’s an honor to be the first company in the US to provide the Cannabis industry with a distinctively unique option for packaging, print, and labels,” says Mainline Holographics’ COO John Parker Jr.
Although the new holographic design is currently stocked as 28 x 40” sheets of 16, 18, and 24pt board, it can be cut to size or applied to label stock, security seal wafers for packaging, and even to paper for printed collateral, such as promo flyers or direct mail campaigns. And if a customer wishes to alter the Cannabis pattern, Mainline’s team of holographic experts can adjust the existing design—or can create an entirely new one—to meet one’s branding needs.
Unlike most other holographic companies, Mainline has no minimum order requirements, and can warehouse jobs for customers currently experiencing supply-chain bottlenecks, reduced hours of operation, or temporary closure.
“Our Cannabis pattern is so eye-catchingly beautiful,” explains National Sales Director John Tillinghast, “that consumers won’t be able to resist picking up the package or product for a second (or third) look. This sort of enhanced experience will undoubtedly increase sales and grow brand awareness.”
Mainline Printing and Mainline Holographics are pleased to welcome Michael Wood to the company as a national sales representative. “We are delighted at Michael joining the team, and excited about the partnership going into 2019,” said John Parker, President. Michael will extend Mainline’s reach nationally, specifically on the East Coast, in the packaging and lamination industry. Michael’s arrival coincides with the recent addition of two new holographic laminators and Silver and holographic inventory now available in Southern California.
“Michael’s experience in the packaging market is a perfect fit for Mainline’s equipment, and his wealth of industry knowledge is going to be a real asset for us,” said John Parker, Jr., Chief Operating Officer. Michael resides in Sarasota, FL, and brings 35 years worth of specialty packaging expertise. “I am extremely excited to help tell the unique story of Mainline on a national stage, and show how their innovative and technically unique equipment can really give customers an advantage in the packaging marketplace,” said Michael.