According to recent market research, global sales of cosmetics are expected to reach $87 billion by 2025. With such a thriving market, this sector is particularly attractive to criminals who counterfeit beauty products and fragrances.
According to another recent study, almost 20% of all products sold online are fake. Moreover, when it comes to cosmetics, consumers are rightfully worried. It is not uncommon for someone to open a carton to test a product in the store and then place it back on-shelf.
So how do you deter criminals from copying your products? How can you give customers the confidence that your packaging has been safely sealed since it left the plant?
The answer is simple.
A small holographic security seal applied to a carton’s opening flap will keep in-store product theft to a minimum. It will also make it easier for consumers to distinguish between a genuine product and a fake. Such seals are easy to apply by hand or inline by your packaging company or labeler.
For most companies, a simple holographic seal will be enough of a deterrent. But what happens if your product is so valuable that counterfeiters may also duplicate the security wafer?
The experts recommend that in such cases, brand owners should design a unique pattern and/or die shape, then periodically change the shape or the artwork.
Want to go all in and make the seal virtually impossible to copy? Just incorporate into the pattern micro text, latent images, or hidden data.
For more info on how holography can provide your customers the security of knowing they have purchased a tamper-free product AND deter on-shelf theft or unapproved product sampling, contact Mainline’s team of holographic experts!