Holographic Calendar a Showstopper at PIA MidAmerica’s Graphex Competition

In June, Mainline’s 2021 promotional calendar won two key awards at the Printing and Imaging Association of MidAmerica’s Graphex annual competition: Best in Category (Calendars) and Best Use of Paper.

The Graphic Excellence (Graphex) competition honors outstanding technical achievements in innovation and print production by companies throughout Kansas, Missouri, Oklahoma, and Texas.

“Of all the entries, Graphex’s panel of judges felt Mainline’s calendar best transformed a piece of paper (in this case, holographic board) into a unique tool of communication, thereby earning the competition’s Best Use of Paper award,” says Jana Shanks, Regional Director of PIA MidAmerica. “It was also executed flawlessly, a testament to Mainline’s printing and converting services.”

Mainline’s promotional calendar also beat out over a dozen other calendar entries to win the Best in Category award.

“Hundreds of entries are submitted into the competition every year. So to be presented with not one award but two is quite an honor,” says John Tillinghast, Sales Director.

“We are super proud of our Marketing Director Kim Guarnaccia, as well as of our production team,” Tillinghast continues, “for doing such a stellar job producing the calendar.”

Designed by Guarnaccia, Mainline’s winning calendar features a separate page for each month of the year. Each page is also printed on a different holographic pattern. Each page also showcases a retro, space-age illustration that complements the eye-catching metallic holography.

The calendar, which is still usable through the end of the year, also features a hidden narrative.

“The first few months show images of people seeing UFOs in the sky, aliens landing on the planet, and rocket ships blasting into space,” Guarnaccia explains. “This suggests that the earth had been invaded by an alien race so to survive, humanity must flee to neighboring planets.”

“The narrative then moves onto space exploration, where space monsters attack the astronauts, leading to humanity’s takeover by robots,” Guarnaccia continues. “Finally, the last image shows a man wearing VR goggles, suggesting that the storyline all along may have been just a computer simulation.”

Designers Asked to Submit Vision of the Future in Holographic Calendar Competition

In March 2021, Mainline Holographics launched a new art competition to showcase the most creative and unique visions of the future.

Each winning entry will be printed on various patterns of holographic board and will be compiled into a calendar for 2022. Up to 14 winning entries will be selected, one for each month, as well as one for December of 2021 and a cover.

“It’s been a difficult past few years for businesses across the globe,” says Mainline Holographics’ Marketing Director Kim Guarnaccia. “So it’s the perfect time to look toward the future.”

The calendar competition will showcase the most creative perspectives of our future, whether it be retro Steampunk, UFOs, robots, or a Blade Runner-like dystopia. Holography is often seen as a cutting-edge technique, says Guarnaccia, which makes it ideal to combine with futuristic imagery.

Artists, designers, and illustrators can submit up to five designs at 11” x 17” size and each entry is FREE. Each winning artist will be publicized within the calendar, on the Mainline website, in trade magazines, and on social media. Winners will also receive free copies of the printed calendar and a frameable awards certificate.

“Few artists know how well holography augments a design or illustration, as they’ve had little or no chance to experiment with it,” explains John Tillinghast, National Sales Director at Mainline. “By printing their work on a colorful holographic background, competition winners will gain a wider audience for their work AND get the opportunity to play with this phenomenal medium.”

Entry deadline is June 1, 2021.

For submission guidelines, visit: