Tampering with Perfection: The Beauty of Holographic Security Seals

According to recent market research, global sales of cosmetics are expected to reach $87 billion by 2025. With such a thriving market, this sector is particularly attractive to criminals who counterfeit beauty products and fragrances.

According to another recent study, almost 20% of all products sold online are fake. Moreover, when it comes to cosmetics, consumers are rightfully worried. It is not uncommon for someone to open a carton to test a product in the store and then place it back on-shelf.

So how do you deter criminals from copying your products? How can you give customers the confidence that your packaging has been safely sealed since it left the plant?

The answer is simple.

A small holographic security seal applied to a carton’s opening flap will keep in-store product theft to a minimum. It will also make it easier for consumers to distinguish between a genuine product and a fake. Such seals are easy to apply by hand or inline by your packaging company or labeler.

For most companies, a simple holographic seal will be enough of a deterrent. But what happens if your product is so valuable that counterfeiters may also duplicate the security wafer?

The experts recommend that in such cases, brand owners should design a unique pattern and/or die shape, then periodically change the shape or the artwork.

Want to go all in and make the seal virtually impossible to copy? Just incorporate into the pattern micro text, latent images, or hidden data.

For more info on how holography can provide your customers the security of knowing they have purchased a tamper-free product AND deter on-shelf theft or unapproved product sampling, contact Mainline’s team of holographic experts!

Revolutionary White Holographic Technique Takes Luxury Brands by Storm

Mainline Holographics now offers a revolutionary new product that may transform the way brand owners, packaging engineers, and designers use holographic board, paper, or labels for packaging or print collateral.

Up until now, holographic paper, board, or label stock has been created by embossing an image or pattern into metalized poly film. But over the last year, Mainline has developed an exclusive technique for applying a high-refractive index (HRI) coating to the poly film. This new coating provides a white, rather than gray metal appearance to embossed holographic patterns.

“By using this new surface, luxury brand owners, such as those in the confectionery, cosmetics, fragrance, and even the fine liquor markets, will be able to elevate their packaging and print collateral in ways they’ve never before imagined.” says Mainline Holographics’ National Sales Director John Tillinghast.

Like their standard metalized holographic offering, Mainline’s 60+ stock patterns are now also available in the new white background in 16-24pt 28 x 40” sheets or in 80# litho up to 40pt.

And if a customer wishes to alter an existing pattern—or create their own unique design—that can be accomplished as well, on either the standard metalized poly film or the new white HRI coated poly.

“Mainline’s new white holographic option is subtle yet vibrant,” says Mainline Holographics’ COO John Parker Jr. “Since it mimics the look of white board or paper, designers will be able to develop an entirely new canon of special effects by applying varying levels of inks or coatings to its surface.”