Start-ups are, by necessity, budget conscious. As such, cannabis packaging designers are embracing the use of holographic board as a way to inexpensively achieve dramatic effects.
For instance, when the cannabis company High Season added a signature extract to their product line, they asked the the designers at DiDio and Associates for a carton design that would stand apart from their competitor’s packaging. They also wanted a package that would appear to be more high-end than their other, less expensive extracts.
With limited funds available, the designers kept the design simple, using just two spot colors and no special coatings. They also developed an adhesive-free folding carton design to minimize fulfillment costs.
The printer also identified a cost-savings opportunity by utilizing the same die for both the new signature extract carton and the cartons for their other extracts. To achieve the colorful playfulness that the client desired, the designers printed the carton on Mainline Holographics’ Swirl3 holographic stock pattern.
The arresting pattern matched High Season’s brand identity so well—and sales exceeded their expectations to such a degree—that the company now plans to print their other signature product packaging on holographic board as well.
To make your packaging memorable AND save on the cost of creating a custom design, utilize Mainline’s brilliant cannabis stock pattern! No minimum order requirements. For a quote, email kguarnaccia@mainlineprinting.com