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Add Pizzaz to Trending Colors with Holography

According to color influencers in ink, fashion, and photography, the color of 2022 is periwinkle and pink! If you want packaging that is on-trend yet stands apart, print on holographic board or label stock. A pink or purple ink or image printed over iridescent...

Holography in Cannabis Packaging: Bling on a Budget

Start-ups are, by necessity, budget conscious. As such, cannabis packaging designers are embracing the use of holographic board as a way to inexpensively achieve dramatic effects. For instance, when the cannabis company High Season added a signature extract to their...

7 Kick-Ass Envelope Designs by the Credit Card Experts

Over the past few years, Discover Card has sent their direct mail promotions in envelopes that are truly revolutionary: holographic, five-color printed, and often oversized. Since they've been utilizing direct mail to recruit new customers for years, why are they...

In Packaging, Sometimes All that Glitters IS Gold

Golden hues speak to new opportunities, optimism, and success. Although brand-owners have embraced the use of gold in packaging for decades, startup companies are also using gold inks, foils, and boards to imbue their new products with an aura of permanence and...

How to Foster School Spirit with Variable Data Printing

Every year, educational institutions such as universities and prep schools mail out thousands of pamphlets to prospective students. The brochures tout their educational programs and extracurricular offerings, in hopes of leading students to apply to their campus… or...