Glow-in-the-dark Labels

When Boulevard Brewing Co. wanted its “Dark Truth” beer label to glow in the dark, Mainline was up to the challenge. Boulevard launched the beer in Fall 2017 with a social-media campaign highlighting the distinctive new label. “It’s an effort to help the brand stand out and speak to the ‘Dark Truth’ concept,” says Boulevard’s Art Director/Graphic Designer Frank Norton. “We’re thrilled with the result.”