Mainline Holographics now offers a revolutionary new product that may transform the way brand owners, packaging engineers, and designers use holographic board, paper, or labels for packaging or print collateral.
Up until now, holographic paper, board, or label stock has been created by embossing an image or pattern into metalized poly film. But over the last year, Mainline has developed an exclusive technique for applying a high-refractive index (HRI) coating to the poly film. This new coating provides a white, rather than gray metal appearance to embossed holographic patterns.
“By using this new surface, luxury brand owners, such as those in the confectionery, cosmetics, fragrance, and even the fine liquor markets, will be able to elevate their packaging and print collateral in ways they’ve never before imagined.” says Mainline Holographics’ National Sales Director John Tillinghast.
Like their standard metalized holographic offering, Mainline’s 60+ stock patterns are now also available in the new white background in 16-24pt 28 x 40” sheets or in 80# litho up to 40pt.
And if a customer wishes to alter an existing pattern—or create their own unique design—that can be accomplished as well, on either the standard metalized poly film or the new white HRI coated poly.
“Mainline’s new white holographic option is subtle yet vibrant,” says Mainline Holographics’ COO John Parker Jr. “Since it mimics the look of white board or paper, designers will be able to develop an entirely new canon of special effects by applying varying levels of inks or coatings to its surface.”
In March 2020, Mainline Holographics launched a new holographic pattern specially designed for the ever-expanding Cannabis and CBD oil industries. Composed of a repeating series of varying sizes of marijuana leaves, the pattern is shim-line free so is well suited for use in packaging, print collateral, and labels/security seals. As such, the pattern may be of most use for Cannabis dispensaries, CBD oil companies, growers, or even artists and musicians.
“It’s an honor to be the first company in the US to provide the Cannabis industry with a distinctively unique option for packaging, print, and labels,” says Mainline Holographics’ COO John Parker Jr.
Although the new holographic design is currently stocked as 28 x 40” sheets of 16, 18, and 24pt board, it can be cut to size or applied to label stock, security seal wafers for packaging, and even to paper for printed collateral, such as promo flyers or direct mail campaigns. And if a customer wishes to alter the Cannabis pattern, Mainline’s team of holographic experts can adjust the existing design—or can create an entirely new one—to meet one’s branding needs.
Unlike most other holographic companies, Mainline has no minimum order requirements, and can warehouse jobs for customers currently experiencing supply-chain bottlenecks, reduced hours of operation, or temporary closure.
“Our Cannabis pattern is so eye-catchingly beautiful,” explains National Sales Director John Tillinghast, “that consumers won’t be able to resist picking up the package or product for a second (or third) look. This sort of enhanced experience will undoubtedly increase sales and grow brand awareness.”
Mainline Printing and Mainline Holographics are pleased to welcome Michael Wood to the company as a national sales representative. “We are delighted at Michael joining the team, and excited about the partnership going into 2019,” said John Parker, President. Michael will extend Mainline’s reach nationally, specifically on the East Coast, in the packaging and lamination industry. Michael’s arrival coincides with the recent addition of two new holographic laminators and Silver and holographic inventory now available in Southern California.
“Michael’s experience in the packaging market is a perfect fit for Mainline’s equipment, and his wealth of industry knowledge is going to be a real asset for us,” said John Parker, Jr., Chief Operating Officer. Michael resides in Sarasota, FL, and brings 35 years worth of specialty packaging expertise. “I am extremely excited to help tell the unique story of Mainline on a national stage, and show how their innovative and technically unique equipment can really give customers an advantage in the packaging marketplace,” said Michael.
Mainline Printing and Mainline Holographics are pleased to welcome John Tillinghast and Andrew Wake to the company as national sales representatives. “We are very excited about the addition of John and Andrew to our team and are enthusiastic about bringing their extensive industry knowledge and experience on-board,” said John Parker, President. The pair will extend Mainline’s reach nationally, specifically in the packaging industry, and coincides with the addition of two new holographic laminators.
“The opportunity to work directly for a manufacturer is a great opportunity, and Andrew and I see Mainline’s ‘customer-first’ values and culture as aligned with our own. We are excited about the chance to tell Mainline’s story on the national stage,” said John Tillinghast, formerly of Case Paper. Residing in Vista, CA, John began his career in the paper and packaging industry almost 30 years ago. He has developed into a widely respected industry expert on specialty substrates and processes.
“Mainline’s holographic capacity, flexibility, substrate variety, in addition to their UV printing capabilities, really set it apart from other specialty manufacturers. Mainline has some unique capabilities that I am eager to introduce in the packaging marketplace,” added Andrew Wake, formerly of Case Paper. A resident of Chicago, IL, Andrew has over 25 years of technical sales and management experience in the lamination, holographic and specialty packaging industry.
About Mainline Printing
2018 marks Mainline’s 60th year in business. In its third generation of Parker family management, the company serves both the general commercial print and specialty holographic and packaging markets. Mainline’s print product mix ranges from 40# C1S litho label to 30pt board. Pairing three offset printing presses and three custom holographic embossing/laminating presses with a full in-house bindery, fulfillment center, and digital print department, Mainline offers customers the most complete array of capabilities in the industry.
